Thanks to the Marvel movie’s popularity among young men & women, teen boys & girls and just about everyone else, comic book culture has become part of acceptable society (even though comic books themselves may not be). That being said, young people today may not believe they were once not popular.
Yes, despite all that I was a big comic book reader and collector as a kid.
BUT
I remember my senior year. By then most everyone in school knew I was an artist, a comic book collector. I usually had a bunch to read during study hall. Many of the other seniors in my study hall would ask to borrow a comic book, to read during study hall as well.
The same kids, who during middle school would make fun of comic book geeks & nerds, were now reading them as seniors.