As someone who spent 11 years working on licensed characters as an artist and designer at Hallmark Cards and as someone who wouldn’t mind one day, perhaps, creating characters that might be liked well enough to be licensed, I’ve always hated unlicensed characters on products. Even as a kid I’d shy away from unlicensed characters on products, though to be truthful that was probably more because they never looked right. As far as I’m concerned, the person or persons who created a character should get all the revenues that license earns. IMO knock offs are just stealing money, let alone making shoddy merchandise.