This stinks to me like one of those “brilliant” marketing decisions.

“Hmmm, now how can we brand ourselves as just a regular guy, not a huge monolith unfeeling financial corporation. I know, a name. Yeah, that’s the ticket! We’ll name ourselves “Mr. Cooper” so the poor saps shelling out their money (with hefty interest) won’t mind making their payments to a guy named Cooper.”

And in case you think I’m making this up, here’s the Mr. Cooper site.